Having secured a prime retail location in the centre of Harrogate, the challenge was to create a nostalgic yet contemporary styled interior scheme for the retail space and marketing suite of Slingsby Gin. The concept of Slingsby is primarily influenced by the founder of the Tewitt Well in Harrogate, Mr. William Slingsby, and the evolution of Harrogate as a Spa town. References to Harrogate’s botanical history, apothecary and the rejuvenation of mind, body and soul were key drivers for developing the brand and interior concept. The space had to resonate with all things Harrogate and deliver a premium environment to showcase the flagship product and subsequent promotional and permanent lines.

The period property on Montpellier Parade provides the perfect back drop for the brand. The apothecary styled retail space on the ground floor embodies the true Spirit of Harrogate; original aged timber floors, apothecary display units, a retail counter utilising an original haberdashery unit, lacquered steel and oak display shelving dressed with copper and glass distillation apparatus and botanical elements.

Attention to detail was critical for this brief, so much in a limited space. In depth analysis of client requirements and engaging with the brand ethos were vital to deliver a successful scheme. Ultimately the product must speak for itself and Fuse provided the perfect backdrop for this, a home for Spirit of Harrogate and a public face for this increasingly successful brand.