Fuse has handed over spectacular Hard Rock Cafés in the Piazza della Repubblica in Florence, the Grande Place in Brussels, the Promenade des Anglais in Nice and the Placa Catalunya in Barcelona to name but a few. Now we’re adding London’s Piccadilly Circus to the Fuse project address book.

Last weekend saw the opening of the first part of the new flagship Hard Rock Café in the heart of London’s West End as the world’s largest Rock Shop threw open its doors for the first time. Given that over 100 million people pass through Piccadilly Circus each year, the shop can expect to be busy!

Very soon, the 300 seat basement bar and restaurant, featuring memorabilia from Lady Gaga, Amy Winehouse, U2, Ed Sheeran and many others will also be unveiled to the public. The two levels are linked by a spectacular new staircase beneath a very special video ceiling feature.

The first and original Hard Rock Café, which opened 48 years ago at the other end of Piccadilly in 1971, will remain open. It is there that the world-famous memorabilia collection began when Eric Clapton asked the Café to hang his Red Fender Lead II guitar on the wall to mark his favourite seat, closely followed by Pete Townsend from The Who. There are now over 70,000 items in the collection and it is now the largest private collection of Rock and Roll memorabilia in the world.

The handover at Piccadilly Circus is the culmination of over three years’ hard work for the Fusiliers. The iconic location meant that the planning, licensing and technical demands of the project were challenging to say the least. Every obstacle was overcome and every problem was solved. The venue is now ‘Ready to Rock!’

We will issue a news update shortly showing the restaurant area and a detailed Case Study will be added to the website soon. To be among the first to know when the Café itself will be open, follow @hrcpiccadillycircus on Facebook.